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Sampling Error
Sampling is the process of selecting observation (a sample) to provide an
advocate description of the population and inference of the population.
Sampling error refers to the difference between the sample and population that
exist only because of the observations that happened to be selected for the
sample. The sample size will reduce this type of error.
What Is a Sampling Error?
A sampling error is a statistical error that occurs when an analyst does not
select a sample that represents the entire population of data. As a result, the
results found in the sample do not represent the results that would be obtained
from the entire population.
Sampling is an analysis performed by selecting several observations from a
larger population. The method of selection can produce both sampling errors
and non-sampling errors.
Understanding Sampling Errors
A sampling error is a deviation in the sampled value versus the true population
value. Sampling errors occur because the sample is not the representative of the
population or is biased in some way. Even randomized samples will have some
degree of sampling error because a sample is only an approximation of the
population from which it is drawn.
Calculating Sampling Error
The sampling error formula is used to calculate the overall sampling error in
statistical analysis. The sampling error is calculated by dividing the standard
deviation of the population by the square root of the size of the sample, and
then multiplying the resultant with the Z-score value, which is based on the
confidence interval.
Sampling Error= Z × nσ where: Z is
score value based on the confidence interval (approx.=1.96)
σ=Population, standard deviation, n =Size of the sample
Types of Sampling Errors
There are different categories of sampling errors.
Population-Specific Error
A population-specific error occurs when a researcher doesn't understand who to
survey.
Selection Error
Selection error occurs when the survey is self-selected, or when only those
participants who are interested in the survey respond to the questions.
Researchers can attempt to overcome selection error by finding ways to
encourage participation.
Sample Frame Error
A sample frame error occurs when a sample is selected from the
wrong population data.
Non-response Error
A non-response error occurs when a useful response is not obtained from the
surveys because researchers were unable to contact potential respondents (or
potential respondents refused to respond).
Eliminating Sampling Errors
The prevalence of sampling errors can be reduced by increasing
The sample size. As the sample size increases, the sample gets closer to the
actual population, which decreases the potential for deviations from the actual
population. Consider that the average of a sample of 10 varies more than the
average of a sample of 100. Steps can also be taken to ensure that the sample
adequately represents the entire population.
Researchers might attempt to reduce sampling errors by replicating their study.
This could be accomplished by taking the same measurements repeatedly,
using more than one subject or multiple groups, or by undertaking multiple
studies.
Random sampling is an additional way to minimize the occurrence of sampling
errors. Random sampling establishes a systematic approach to selecting a
sample. For example, rather than choosing participants to be interviewed
haphazardly, a researcher might choose those whose names appear first, 10th,
20th, 30th, 40th, and so on, on the list.
Key points
A sampling error occurs when the sample used in the study is not
representative of the whole population
Sampling is an analysis performed by selecting several
observations from a larger population.
Even randomized samples will have some degree of sampling
error because a sample is only an approximation of the population
from which it is drawn.
The prevalence of sampling errors can be reduced by increasing
the sample size.
In general, sampling errors can be placed into four categories
population-specific error, selection error, sample frame error, or
non-response error.
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